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With rental prices in London continuing to rise, many people are asking whether it makes more sense to continue renting or take the first step onto the property ladder.
While renting offers flexibility, buying a home allows you to build long-term equity, gain financial stability, and potentially benefit from property value growth over time. With several first-time buyer schemes and low-deposit mortgage options now available, homeownership is more achievable than many expect.
However, rising rental costs in London mean many tenants are paying significant monthly amounts without building any ownership or equity.
Buy a percentage of a property and pay rent on the remaining share, reducing the deposit required.
Receive a 25% government bonus on savings up to £4,000 per year towards your first home deposit.
Many lenders allow you to buy a home with just a 5% deposit, making it easier to get onto the property ladder.
Introduced in 2026 on selected products, eligible first-time buyers may be able to purchase a home with as little as £5,000 deposit, subject to affordability and lender criteria.
A couple in their early thirties had been renting a two-bedroom flat in London for £1,700 per month. They assumed that buying a home in London would be out of reach due to high prices and deposit requirements.
After speaking with Gordon Blair Mortgage and Insurance Brokers, they discovered that purchasing a property worth £400,000 was achievable using a combination of a low-deposit mortgage and Lifetime ISA savings.
With a 5% deposit requirement, they needed £20,000 upfront. By combining their savings and government bonus support, they were able to move forward much sooner than expected.
Their estimated monthly mortgage payments were around £1,800–£1,950 depending on the rate. Although slightly higher than their rent, the key difference was that they were now building equity in a £400,000 asset instead of paying a landlord.
Over time, this means they are investing in their own future, gaining long-term stability, and benefiting from any potential property value growth.
Here are some of the most common questions we get asked about renting vs buying in London and first-time buyer mortgages.
It depends on your circumstances. Renting offers flexibility, but buying allows you to build equity and benefit from long-term property growth. With low-deposit options available, many people are finding buying more achievable than expected.
Most lenders require at least a 5% deposit, although some schemes and specialist products may allow lower upfront costs depending on your circumstances and affordability.
First-time buyers can access schemes such as Shared Ownership, Lifetime ISA (LISA), the Mortgage Guarantee Scheme, and various low-deposit mortgage products.
In some cases, monthly mortgage payments can be similar to or even lower than rent. However, buying also includes upfront costs such as deposits, legal fees, and ongoing maintenance.
Yes, depending on affordability, credit profile, and existing commitments. Many lenders offer flexible criteria, and speaking with a mortgage broker can help you understand your options.
While not essential, a mortgage broker can help you access better deals, improve your chances of approval, and guide you through the entire process from start to finish.
Thinking about buying your first home but not sure where to start?
Join our upcoming first-time buyer webinar hosted by Magda Makiela from Gordon Blair Mortgage and Insurance Brokers. We’ll break down everything you need to know about getting onto the property ladder in 2026.
Date: Friday 17 July
Time: 6:00 PM – 7:00 PM (GMT+1)
We’ll cover real-life examples, low-deposit mortgage options, government schemes, and how renters in London are becoming homeowners sooner than expected.
Hosted by Gordon Blair Mortgage and Insurance Brokers
Curious about our team and our extensive experience? Explore our dedicated team page for detailed insights. Or, give us a call today to schedule your complimentary consultation. Discover how our personalised financial solutions can best meet your needs.
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